I need A LOT of work I know....I am either doing the dandelion idea or the swirls with the Ai going across diagonally. With the dandelion I want to work on doing something funky with the picture. The orange one is just an example but I would definetely improve on it dramatically. I need to get my photoshop tutorial book out and find something really interesting to do to the photo. I like the idea of the seeds being used throughout the package like "ideas" being blown around (?) make sense??? The idea with the swirls is that it can be continued as well. The package would be all white and I would like the lettering to look like a shadow or burned in to the white so they would not be "outlined" like they are now, it would be outlined with a soft color or shadow?? I need to figure out how to do that in photoshop. But if you can picture the lettering like that with bright, warm colored swirls behind it that is the idea there??? And yes, if I go that route I would dramatically improve on the swirls as well, these are just traced from the internet and are not one's that I would use in my design.
Cheers!!!!!
DESIGN CHANGE
After class on Thursday I changed my mind and decided to do the Adobe Creative Suite packaging design. I assumed that a lot of people were going to do this and after class it did not seem like many chose it so I decided to venture into redesigning this package.
Project 2: Software Packaging
After lots of time looking at software at stores and online I decided to redesign the McAfee line of Antivirus products.
When you think about it, the package has a lot of responsibility. It has to grab the customer’s attention, usually in a crowded space with thousands of other products competing for consideration. With software packaging, the customer is usually in task completion mode and not just browsing so their attention needs to be grabbed quickly. Here are some interesting facts about packaging:
• A pack on a shelf has approximately 3 seconds to grab the audience’s attention.
• For most new products, the store shelf is the first, last, and potentially only time to facilitate a purchase decision.
• Packaging generates impulse purchases
• A typical package generates 570 million impressions each year.
It is too bad that despite the importance of packaging, it can veer so far off course from the purpose. Sometimes the packaging is so overloaded with marketing messages and information that we tend to lose the brand identity in the mess. This is a great video link that demonstrates this, it is pretty funny
http://www.youtube.com/watch?v=aeXAcwriid0
I kind of felt like this is what I saw when looking at a lot of software packaging. Is there a way to simplify it? I usually know what I want when I go to buy software and don’t even pay attention to all the extra information. Even if I did understand it I probably would still not pay attention to it.
Packaging should represent the brand identity of the company. It needs to inform people, but also create feelings and communicate emotions, it will probably be the last chance to as it will likely be the last chance to influence a sale.
I would really like to come up with a way to design the packaging to minimize the waste. I love the line from Candace Hartley’s “If we are all carrying 8 gigabytes of virtual space on our key chains, why shouldn’t the software section at Fry’s look like the gum display? A lot can be learned from the gum display.” I totally agree, why does there need to be such a big box for usually one or two cd’s?
When you think about it, the package has a lot of responsibility. It has to grab the customer’s attention, usually in a crowded space with thousands of other products competing for consideration. With software packaging, the customer is usually in task completion mode and not just browsing so their attention needs to be grabbed quickly. Here are some interesting facts about packaging:
• A pack on a shelf has approximately 3 seconds to grab the audience’s attention.
• For most new products, the store shelf is the first, last, and potentially only time to facilitate a purchase decision.
• Packaging generates impulse purchases
• A typical package generates 570 million impressions each year.
It is too bad that despite the importance of packaging, it can veer so far off course from the purpose. Sometimes the packaging is so overloaded with marketing messages and information that we tend to lose the brand identity in the mess. This is a great video link that demonstrates this, it is pretty funny
http://www.youtube.com/watch?v=aeXAcwriid0
I kind of felt like this is what I saw when looking at a lot of software packaging. Is there a way to simplify it? I usually know what I want when I go to buy software and don’t even pay attention to all the extra information. Even if I did understand it I probably would still not pay attention to it.
Packaging should represent the brand identity of the company. It needs to inform people, but also create feelings and communicate emotions, it will probably be the last chance to as it will likely be the last chance to influence a sale.
I would really like to come up with a way to design the packaging to minimize the waste. I love the line from Candace Hartley’s “If we are all carrying 8 gigabytes of virtual space on our key chains, why shouldn’t the software section at Fry’s look like the gum display? A lot can be learned from the gum display.” I totally agree, why does there need to be such a big box for usually one or two cd’s?
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