Digital Roughs of Package Design

I need A LOT of work I know....I am either doing the dandelion idea or the swirls with the Ai going across diagonally.  With the dandelion I want to work on doing something funky with the picture.  The orange one is just an example but I would definetely improve on it dramatically.  I need to get my photoshop tutorial book out and find something really interesting to do to the photo.  I like the idea of the seeds being used throughout the package like "ideas" being blown around (?)  make sense???  The idea with the swirls is that it can be continued as well.  The package would be all white and I would like the lettering to look like a shadow or burned in to the white so they would not be "outlined" like they are now, it would be outlined with a soft color or shadow??  I need to figure out how to do that in photoshop.  But if you can picture the lettering like that with bright, warm colored swirls behind it that is the idea there??? And yes, if I go that route I would dramatically improve on the swirls as well, these are just traced from the internet and are not one's that I would use in my design. 
Cheers!!!!!